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Twitter Engagement Rate Calculator
Calculate engagement rate for any X/Twitter account. Understand if an account is worth DMing or partnering with.
Want a complete profile audit? Try our Profile Score tool
💡 Tip: Check the last 10 tweets and calculate the average engagement numbers.
How to Calculate Engagement Rate
Find Their Profile
Go to the Twitter account you want to analyze and note their follower count.
Check Last 10 Posts
Look at their last 10 tweets and calculate the average likes, retweets, and replies.
Enter the Numbers
Input the data into our calculator and get instant engagement insights.
Twitter Engagement Benchmarks
Possible inactive or bot followers
Audience is somewhat disengaged
Normal engagement for most accounts
Highly engaged, valuable audience
Note: Engagement rates vary by account size. Smaller accounts typically have higher rates.
Why Engagement Rate Matters for Outreach
🎯 Qualify Leads
High engagement means an active audience. These leads are more likely to respond to DMs and convert into customers.
🔍 Spot Fake Accounts
Very low engagement with high followers? Likely bought followers. Skip these and focus on real accounts.
📊 Prioritize Outreach
Message people with engaged audiences first. They're more responsive, influential, and valuable as connections.
🤝 Evaluate Partnerships
Before sponsoring or partnering with someone, check if their engagement justifies the investment.
👤 Find Real Influencers
Real influence isn't just followers. High engagement shows genuine audience connection and trust.
📈 Track Your Growth
Monitor your own engagement rate over time to ensure your audience stays active and interested.
The Engagement Rate Formula
We calculate based on average engagement per post to give you the most accurate picture of account performance.
Frequently Asked Questions
What is Twitter engagement rate?
Engagement rate measures how actively followers interact with content. It's calculated as (likes + retweets + replies) divided by followers, multiplied by 100 to get a percentage.
What is a good engagement rate on Twitter?
Average engagement rate is 0.5-2%. Above 2% is good, and above 3% is excellent. High engagement indicates an active, responsive audience that's more likely to engage with your outreach.
Why does engagement rate matter for outreach?
High engagement users are more likely to see and respond to your DMs. They're also more valuable for partnerships, collaborations, and building genuine business relationships on X.
How often should I check engagement rates?
For your own account, check weekly or monthly to track trends. When prospecting, check engagement before reaching out to ensure you're targeting active, engaged accounts.
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ConvoWise helps you find and target leads with high engagement rates automatically. Stop guessing who to DM and focus on prospects who actually respond.
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